(00)Director · Creative Director · Photographer · Event Producer

Building visual worlds through storytelling, creative direction, and meaningful experiences.

Bashir®
Currently · Available for 2026 commissionsToronto · Working worldwide
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Disciplines · Direction · Photography · Events
(01)By the numbers

A small studio with a considered body of work — selected, not exhaustive.

8+Years independent
60+Projects delivered
12Countries shot in
97%Client returns
5Editorial features
(02)Selected clients & press
Heritage EntertainmentAZACHHeritage EntertainmentAZACH
(03)Selected work

A body of work at the intersection of film, fashion, and creative direction.

13 projects
01'YanciSelf-directedCreative Direction2025
02Já KúròSelf-directedCreative Direction2025
03The CouncilSelf-directedCreative Direction2025
04AntithesisSelf-directedCreative Direction2025
05Don't Come to the ValleySelf-directedCreative Direction2025
06DreamspunSelf-directedCreative Direction2025
07RewindSelf-directedCreative Direction2026
08Kill Your EgoSelf-directedDirection2023
09Old Denim New LifeAZACHDirection2024
10F.Archives CalgaryHeritage EntertainmentEvent Production2024
11F.Archives Calgary 2025Heritage EntertainmentEvent Production2025
12F.Archives BirminghamHeritage EntertainmentEvent Production2024
13F.Archives Birmingham 2025Heritage EntertainmentEvent Production2025
(04)How we work

Four steps. Considered, calm, and on time.

(01)

Discover

We start with a conversation. What do you want this thing to feel like? Who is it for? What can it look like that nothing else does.

(02)

Define

Concept, references, casting, locations. A short, opinionated direction document that the work answers to.

(03)

Direct

On set or on site, leading the team — photographers, stylists, producers — toward the picture in our heads.

(04)

Deliver

Edit, retouch, master. Final files, layered sources, license terms, and a quiet handover.

(06)What I'm hired for

Three things, done well — and a conversation before any of them.

End-to-end vision for brands, editorials, and fashion campaigns. I lead concept, casting, location, styling, and the broader visual language — bringing together the details that make a concept feel complete and intentional.

Deliverables
  • Concept & moodboard
  • Art direction on-set
  • Casting & location
  • Post-production oversight
  • Campaign rollout
Engagement

Typically 4–10 weeks

Begin a project
Proof
'Yanci2025
The Council2025
Antithesis2025
(07)About the studio

I build worlds through storytelling, visual direction, and meaningful experiences.

My work exists at the intersection of film, photography, fashion, and culture. As a director, creative director, photographer, and event producer, I bring ideas to life by shaping the vision behind them and bringing together the details that make a concept feel complete.

Whether I am directing a film, developing a creative concept, capturing a moment through photography, or producing an event from the ground up, I am always interested in the story behind the work. I believe every image, scene, and experience has the power to communicate something deeper when it is created with intention.

My approach is rooted in curiosity, collaboration, and a desire to create work that feels authentic. I am drawn to ideas that challenge perspectives, celebrate creativity, and leave a lasting impression.

This space is a collection of my creative journey — the stories I have helped shape, and the people I have had the opportunity to create with. Welcome to my world. Let's create something meaningful.

Studio portrait
Studio portrait
BasedToronto · Working worldwide
DisciplinesDirection · Photography · Events
↔ Drag · Recognition & Press
01Heritage EntertainmentF.Archives Series
02AZACHCampaign Director
01Heritage EntertainmentF.Archives Series
02AZACHCampaign Director
Selected clients
  • Heritage Entertainment
  • AZACH
(08)Begin a project