Toronto Creative Director, Campaigns, Editorials & Visual Direction
Creative direction for brands, campaigns and editorials, built from Toronto, delivered internationally.
I'm Dunsin Bashir, a Toronto-based creative director. I develop the vision, define the world, and lead the creative execution behind campaigns, editorials and cultural work that demands attention.
Brands come to me when they need someone to hold the full picture, concept, casting, styling, art direction and post, so the final work reads as one intentional idea rather than a series of good-looking pieces.
How a creative direction engagement runs
Creative concept & strategy
The engagement opens with alignment on what the work needs to do. From there I return with a concept and treatment, a single idea, expressed clearly enough that every downstream decision has an answer.
Visual & art direction
Palette, casting, styling, location, references, mood, the visual language of the project defined and documented before anyone books a day.
Talent, styling & location direction
Casting, wardrobe, styling and location scouted across Toronto and beyond, chosen for the story, not because they were easy.
Production & on-set direction
On the day the concept is protected. I'm on-set directing the frame, the talent and the crew so the images shot are the images the campaign needs.
Post-production & final creative direction
Selects, retouching, colour, motion, layouts, rollout, the final creative decisions made with the same person who set the concept.
Recent creative direction
A selection of recent campaigns and editorials. Fuller case studies on each are on the main portfolio.
Toronto & GTA clients I've worked with
- Downtown Toronto
- Queen West & Ossington
- King West
- Distillery District
- Liberty Village
- Yorkville
- Leslieville
- Scarborough
- North York
- Etobicoke
- Mississauga
- Vaughan
- Markham
- Hamilton & the GTA
Frequently asked about creative direction in Toronto.
Taking on Toronto creative direction for the current season
If you're planning a campaign, editorial or brand launch and want the creative direction and execution to sit with one person, send a brief through the contact form. Most engagements run 2 to 10 weeks.
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